07 | Marketing

Today you will learn 5 new English words related to "Marketing"

TODAY’S TOPIC: “Marketing”

Studying “marketing” is valuable for you, an ESL learner, as it provides insights into effective communication strategies, consumer behavior, and global business practices. Understanding marketing concepts helps learners navigate everyday situations by enhancing their ability to interpret advertisements, promotional materials, and market trends. Interested in learning more? Today’s vocabulary words will help you engage in deeper conversations about “marketing”. Let’s jump right in!


1 | Segmentation

  • Part of speech: Noun

  • Definition: The process of dividing a market into distinct groups based on specific characteristics or behaviors.

  • Example Sentences:

    1. Market segmentation allows companies to tailor their products to the unique needs of different consumer groups.

    2. The advertising campaign employed demographic segmentation to target a specific age and income bracket.

    3. Effective segmentation enhances the efficiency of marketing strategies by addressing the diverse preferences of consumers.

2 | Positioning

  • Part of speech: Noun

  • Definition: The strategic effort to create a distinct image and identity for a product or brand in the minds of consumers.

  • Example Sentences:

    1. Effective positioning helps a product stand out in a competitive market by emphasizing its unique features.

    2. The company focused on positioning its new line of smartphones as affordable yet high-quality alternatives.

    3. Brand positioning is crucial for communicating a product's value proposition to target customers.

3 | Promotion

  • Part of speech: Noun

  • Definition: The activities and strategies used to communicate and advertise a product or service to target audiences.

  • Example Sentences:

    1. Digital marketing platforms provide various channels for promotion, including social media and email campaigns.

    2. The promotion of the new product included a series of engaging online advertisements and promotional events.

    3. Companies often allocate a significant budget to promotion to increase brand visibility and attract customers.

4 | Distribution

  • Part of speech: Noun

  • Definition: The process of making products available to consumers through various channels, such as retail stores or online platforms.

  • Example Sentences:

    1. Efficient distribution networks ensure products reach consumers in a timely and cost-effective manner.

    2. The company expanded its distribution channels to reach a broader audience and increase market penetration.

    3. E-commerce has transformed the traditional distribution model, allowing for direct-to-consumer sales.

5 | ROI

  • Part of speech: Return on Investment-abbreviation

  • Definition: A measure of the profitability and success of a marketing campaign, calculated by comparing the gains to the costs.

  • Example Sentences:

    1. Marketers use ROI to assess the effectiveness of different advertising channels and optimize their budget allocation.

    2. Demonstrating a positive ROI is essential for justifying marketing expenses to company stakeholders.

    3. The digital marketing team analyzed the ROI of their email campaign to refine future strategies.


Marketing success hinges on strategic decisions involving segmentation, positioning, promotion, distribution, and ROI. First, segmentation targets specific consumer groups, allowing tailored approaches. Next, positioning establishes a unique brand identity so that promotion, through advertising and PR, can build awareness. Then there is distribution, which channels ensure product accessibility. Finally, you have the ROI, which measures campaign effectiveness, determining the business’ value. There are obviously many other factors that play a role in marketing. However, a cohesive marketing strategy integrating these elements will foster brand growth and competitiveness.

Access the practice lessons for today’s vocabulary words and master your pronunciation by going to the “English With Tiffani” app.